BradBlogging
Skip to content
  • About
  • Contact
  • Advertise
  • What Is R.S.S and Why Subscribe To Us?
  • Free Premium WordPress Themes
« Older posts

Is Video Right For Your Blog? An In-depth Look At How Video Can Enhance A Website

Video blogging is certainly nothing new. Although text-based content has always been the foremost blogging medium, bloggers have been using video for several years now in an attempt to diversify their offerings, post updates more quickly, and to convey certain ideas and information that are most easily understood through visual means. But video blogging has only grown in popularity over the past year. I’d venture a guess that this is the result of two factors: one, that embedded video advertising has become incredibly popular and profitable, and two, that the corporate world and business speaker for conferences are increasingly using video communication, in turn causing a trickle-down effect into the blogosphere.

The growth in its popularity, however, should not underscore the fact that video blogging is not for everyone. If you’re considering adding some videos to your blog, here are a few considerations to keep in mind:

What does your reader want?

The mantra that the “customer is always right” applies just as well to the blogging world as it does to a traditional small business. The satisfaction of your customers translates directly into Page Rank and advertising revenue. When contemplating the addition of video to your blog, then, you should keep the needs and wants of your readership base foremost in mind. Would your readers appreciate diversification or would they rather stick with pure text? Would their comprehension of your content be enhanced with the addition of video? Don’t pursue this any further if you cannot satisfactorily answer these questions.

Can it help SEO?

The addition of video blog posts can have a beneficial impact on a site’s SEO practices. This will only happen, though, if videos are posted with appropriate keywords and tags, if a portion of the site can be established as a dedicated video archive, and if all videos will be embedded into the site. If you’re able to make these modifications alongside your switch to video blogging, then the move may bring your some highly worthwhile benefits. If not, you may only harm your SEO by adding video.

Can you keep it clear and professional?

Some people are better at speaking in front of a camera than others. Along these lines, some bloggers are far better at writing text content and find themselves out of their element when they start incorporating video into their blog. If video blogging is to be worthwhile, the blogger should be able to clearly convey the content in a video post in a manner that is professional, engaging, and consistent. Do a test run, film a couple video posts, and see if you have what it takes. Since the quality of your content should ultimately be of utmost importance, don’t diversify simply for the sake of diversification if you expect that your quality levels will decrease in the process.

Conclusion

Hopefully these tips can help you decide whether video blogging is right for your site. A successful video blogger can widen his readership base, breed a livelier blog, boost SEO, and attract more lucrative advertisers. But all of these benefits can get turned on their heads if video blogging is not done well. Before taking the plunge, it’s important to make sure that video blogging is right for your blog – and for you.

Posted in Article Readability | Leave a comment

3 Premium WordPress Themes That You Should Use On Your Sites

If you haven’t got the time to learn HTML, CSS or PHP to create your own WordPress theme, you’re in luck. I’ve recently been reviewing premium WordPress themes for a project I’m working on and have decided to post some of the best ones I’ve found on the blog.

There is a common misconception with premium themes that I once had as well..

“Well, if it’s premium, that means I have to pay for it! I can probably find a free theme that is sufficient for me.”

I used to think that way, but look at it from an experienced designer/developer… If you can find what you are looking for, pay a decent price for the thing and get your site deployed, you can spend your time developing your business rather than looking for a free template that looks similar to the initial well designed premium theme.

In economics, this is known as, “Opportunity Cost”, but I will digress and get to the themes.

Enough Chatter – Show me the Goods

1. Effective Solutions

This theme is perfect for a company that offers creative services. The clock and overall design is very professional and leaves a fantastic first impression on the buyer.

A quick look under the hood (so to speak) tells me that the code is clean, efficient and easy to follow. Search engines will have no problems finding content that its users post using this template.

Price: $44

Demo: Click Here

2. Decore

Simply, a perfect theme for designers.. customizable front page images make this template an excellent candidate. A very professional look, I might add, and add the Jquery slideshow in the front, you’ve got an excellent template.

Clean code also makes this theme easy to read by the search engines.

Price: $52

Demo: Click Here

3. Marshall

A slick designer friendly theme that is easy to customize. The gradients really add to the overall look and it looks very nice.

Again, clean code makes this template great. These authors really know how to eliminate unnecessary code from their themes.

Price: $52

Demo: Click Here

Overall Outlook on Premiums

If you are serious about your online business generating more revenue for your company, don’t sweat the price. Think of it as an investment rather than an expense. I’d highly recommend TemplateMonster.com for all of their excellent authors creating wordpress templates.

Posted in Blog Design | 8 Comments

Guess What? Your Website Visitors Aren’t Reading Your Content

When I visit a website, I’m not reading your content. I can probably bet that you’re doing the same thing right now and not reading mine. After years in the industry, I’ve learned many things about website usability among loads of other things. If you’re reading this right now and run a website, you’re in for a real treat.

What’s This Treat, Brad?

After years of formulating content and running a blog, I can direct your eyes to certain points in an article that I feel will give my readers relevant and beneficial knowledge. How is this done? Simply speaking, user’s don’t read… they scan.

The Mentality of the Internet Age

I’ve stated this before (previous article link), that content is created every second, of every day. You can’t beat the rush of new content formed by people like us. So, what can you do to make yourself a writer that internet users will appreciate? Write as if you have 5 seconds to convince your reader to scan a little more into your article.

If you fail to realize that the back button on a browser is used more than any other button, then you are doing yourself a real disservice by writing novel length articles. Short. Concise. To the point. This will attract more readers, referrals, comments to your sites.

Blocks of text do no favours for any reader. If I can’t read what you are trying to say in two or three sentences, I will push back and probably never return again. It’s not you, it’s just the plethora of information available on the web that might summarize it for me, reducing time wasted searching for information.

Well, Jeez! How do you create scannable content?

I’m glad you read that. To create scannable content, here are methods that I employ on my sites:

  • Bold your important words. This attracts the eye to words in the sentences.
  • Use headings. This gets your content of writing away from being blocks of text and more towards scanner friendly content.
  • Pictures, Pictures and More Pictures. If you don’t add pictures to attract interest to your articles, you are losing out.. Big time. With hundreds of millions of pictures available on the internet, you should take advantage of them and put them in your post.
  • Lists. Let me tell you something. Scanners LOVE lists. The dots beside the content are screaming, “I’m organized and in a concise format for you to read me in!” and that makes scanners… interested.
  • Summarize. Do not make paragraph long bullet points.

We are in a New Age of Publishing

I think the old media (mostly newspaper), are going to be less and less in demand. Why? The new generation is used to getting their information on the internet and the articles in the newspaper aren’t concise. They give all the details, in blocks of text, with little bolding or lists. Which makes us scanners, well, want to push the back button. (I know that’s not possible but I have to try and tie it in).

I could see major problems in the future for the owners of these publishing companies unless they adapt. The New York Times has done an excellent job putting up a paywall and branching out to apps on the iPad and Android market.

Will a Paywall work?

For people that are dedicated to The New York Times for their news, yes. For others that are looking to read about a topic, no. The site states that you can read 20 articles before having to pay for it.

As stated above:

“Content is created every second, of every day. You can’t beat the rush of new content.”

I think they are going to have a real problem in the future as people simply don’t want to pay for content. Where you can pay for it, it’s probably already out there for free.

Brad.. Scanning, New York Times, Internet Age.. Tie all of this together

Sure. If you don’t keep pace with the publishing trend, you’ll have a really hard time growing your site. Growth is good. Growth is money. More Money is fine. Publish high quality content that is easy to read. That is all.

Community Feedback

Do you agree about the movement of the internet publishing? Is there something I missed? Earn yourself a spot as this article’s top contributor.

Image Cred: Eyeball, Newspapers, Easy To Read

Posted in Featured Posts | 7 Comments
« Older posts

1981 RSS Subscribers

Subscribe today to receive any updates on this blog for free!

You'll also receive, "The Blog Manual" free of charge for being a subscriber which you can download at the bottom of each post.

 


Hosted by EZP.net

You might notice how quick this site loads. This is because of EZP.net's awesome web hosting services, from quick support to premium hardware, this company is one notch above the rest. You should use EZP.net to host your sites... They care about their customers.

  • Popular Posts
  • Categories

Popular Articles

  • Optimize Repeated Web Backgrounds with Photoshop
  • 16 Jquery Slideshow Scripts You Cannot Miss
  • How to Create your Own 4 Column Blog Footer - HTML/CSS Included!
  • How To: Reduce Your Blog's Bounce Rate

Blog Categories

  • Advertising & Blogs
  • Article Readability
  • Asides
  • Blog Comments
  • Blog Design
  • Blog Loading Speed
  • Contemplation
  • Featured Posts
  • How To
  • Increase Readers
  • Increase Traffic
  • Interviews
  • Jquery Tools
  • Previous Contests
  • Tutorials
  • Unique Widgets
  • Web Security
  • Website Reviews
  • Wordpress Coding
  • Wordpress Templates

About The Author

Brad Ney

I am a Wordpress enthusiast, part-time website designer, and enjoy using the latest technology via the internet for website promotion. I enjoy writing about startup websites, XHTML, CSS, Wordpress based on what I've learned in the industry.

01. Subscribe!

Click the shiny button for the RSS Feed. This will allow you to recieve each update either via email or via your favourite RSS Reader.
Beats checking the site for new updates!

02. Hand-Picked Articles

  • The Following Mentality Of The Internet
  • Blog Comment Spam
  • Increase Audience Participation with Blog Polls
  • 9 Jquery Slideshow Applications You Cannot Miss

Spend some time reading BradBlogging's most famous blog articles.

03. Start a Blog!

Take advantage of all the information here by using the resources below to start your website:

1. Register A Domain Name

2. Top Notch Web Hosting

04. Contribute

Have a great idea for an article? Want something written about? Drop me a line!

Claim Your Free Blog Guide and Wordpress Template!

It's Brad Here and I just wanted to let you know that you are missing out on two free downloads I have for my readers. You can obtain these downloads for free by subscribing below - I promise that I will not spam and only send you updates from this blog.

Subscribe Today: