During these rough economic times, people are losing their jobs on a daily basis, taking out loans to live normally and are majorly cutting back on unnecessary spending. Unfortunately for us bloggers, that category of “Unnecessary Spending” is where we fall into. So, should we just shrink away and wait for the economy to bounce back?
No Thanks.
If your having some trouble filling those advertising spots on your blog or website, Here is a guide of ways you can fill them, while benefiting your website and internet appearance.
Ways To Fill Your Advertising Space In These Rough Economic Times:
- Instead of waiting for advertisers to contact you, go out and find some! A great start would be Sitepoint’s WTB (Want To Buy) section where you will find many advertisers and webmasters wanting advertisements and links. Another way to contact potential advertisers is to search Sponsoredreviews’s website for people wanting to buy posts in your niche, and then simply contact them via email.
- Propose link exchanges with fellow bloggers, either graphical or textual. Brad and SimplyWp.net have done this, as you can see on my sidebar. Its a simple process of contacting another person in your niche and exchanging details. You both gain a backlink, exposure, and tap into each other’s visitor stream.
- Affiliate marketing. Choose a product and start promoting it! You usually get paid via Cost Per Action, Cost Per Click or Cost Per Lead.
- Self-Fill. Have a couple other websites? Fill in the adspace with ads from your different websites. This makes your site appear to have sponsors, which entices other people to purchase some. When they do, just knock off a “Self-Filler” ad and replace it with a real sponsor.
Important Note:
Whatever you do, do not leave 8 spaces open saying “Advertise here”. A quote from DirectSalesWebMarketing.com:
Those blogs that have anywhere between two and TEN 125×125 ad spots that simply say, “ADVERTISE HERE“, right out there for the world to see. I’ve even seen some use FLASH!
Aye Curumba.
Do you know how it looks to potential advertisers? BAD. Real bad. Amateurish in the least, but D-E-S-P-E-R-A-T-E at it’s worst.ou
This couldn’t be more correct – People have a “following” mentality when it comes to the internet. What I mean by this is that if people see a large number of RSS Subscribers, they are more likely to subscribe. If people see 6 ad spots from different sponsors, they are more likely to purchase one.
How is your blog dealing with the economic crisis? Are your profits slowing, or coming to a complete stand still?
Related posts:
- Post Four: Formatting Those Ads To Look “Exquisite”
- Conducting an Experiment – Advertising And Guest Posts
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20 Comments
Awesome points! I see so many sites where 7 of 8 boxes say “advertise here”. Its just gives the site the impression of being weak in content even when some actually have some good info. Hopefully people will take this advice and implement changes to optimize effectiveness!
Especially if their animated.. Oh the horrors!
Thanks buddy, I’m glad you liked it.
I enjoyed reading that article and thought that a small citation to your article would add some backup behind the main idea.
Good article.. The best part was the note provided by you. Because I myself have seen such site asking for advertising..
One square isn’t pushing it, but two or more just get tedious! Glad you liked the article and hope to see you back soon!
I like #1 and I think if you work on it, this should work. I’ve had some small success when I promote my blog’s ad space at one of my forums. Thanks for the link.
Peter Lee
OIO Publisher definitely helps as well.
– What link are you talking about?
Nice post. I’m looking to bring back 125 x 125 spots on my blog, so I’ll definitely be following these tips. The Digital Point forums are another big message board with a WTB section for advertising.
Having something like OIO publisher is a big advantage , but I think first point is the most important one. “Want to buy” section also seems a good place to hunt for advertisers , will give it a try , thanks for pointing out
I like the idea of cross-promoting of your own sites. Link-exchanges can also be helpful if it’s someone in the same niche and at approximately the same “authority” level. Nice to build relationships too.
You never really know where those relationships might end up! I love to branch out to bloggers in my general niche.
Absolutely. I couldn’t agree more about the “following” mentality. It’s like the full tip jar that you see at stores. If the tip jar is empty, and if the customer tips at all, the customer will feel as though he doesn’t have to tip so much, because, hey, he’s tipping more than other customers did, right? But, if the tip jar is full, the customer somehow thinks that everyone is tipping, so not only will he tip, I think that he will tip more.
I’d just leave half of the cup full at all times!
I read an interesting article at Problogger.net about making a blog recession proof.There were solid tips like writing good content and diversifying the income streams and also using Google Adsense as one of the income streams.
I couldn’t agree more, especially with the advertise here buttons on your blog.
I’ve resorted to posting some commission junction affiliate 125×125 on my sites until I can settle on some direct advertising.
Another way is to ask people in comment post if they want to buy a ad spot..
Anyone want to buy a 125×125 or 300×250 ads spot? Starting from $10 to $40 per month!
I appreciate that you were willing to post about this. Do you think that you will do a “Part 2″ to this post? I think many of us would like to hear from you again on this.
Link exchange is a great idea for when you have no advertisers – you’re using the free space to promote your owwn blog all over the interwebs. You need to remember to leave at least one spot open however – you don’t want potential advertisers to visit your site and leave just because it seems like there’s ad space for them to buy.
Well, during this recession.. I’ve definitely noticed a decline in the number of returning advertisers.
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