During these rough economic times, people are losing their jobs on a daily basis, taking out loans to live normally and are majorly cutting back on unnecessary spending. Unfortunately for us bloggers, that category of “Unnecessary Spending” is where we fall into. So, should we just shrink away and wait for the economy to bounce back?
If your having some trouble filling those advertising spots on your blog or website, Here is a guide of ways you can fill them, while benefiting your website and internet appearance.
Ways To Fill Your Advertising Space In These Rough Economic Times:
- Instead of waiting for advertisers to contact you, go out and find some! A great start would be Sitepoint’s WTB (Want To Buy) section where you will find many advertisers and webmasters wanting advertisements and links. Another way to contact potential advertisers is to search Sponsoredreviews’s website for people wanting to buy posts in your niche, and then simply contact them via email.
- Propose link exchanges with fellow bloggers, either graphical or textual. Its a simple process of contacting another person in your niche and exchanging details. You both gain a backlink, exposure, and tap into each other’s visitor stream.
- Affiliate marketing. Choose a product and start promoting it! You usually get paid via Cost Per Action, Cost Per Click or Cost Per Lead.
- Self-Fill. Have a couple other websites? Fill in the adspace with ads from your different websites. This makes your site appear to have sponsors, which entices other people to purchase some. When they do, just knock off a “Self-Filler” ad and replace it with a real sponsor.
Whatever you do, do not leave 8 spaces open saying “Advertise here”. A quote from DirectSalesWebMarketing.com (now discontinued, domain is not found):
Those blogs that have anywhere between two and TEN 125×125 ad spots that simply say, “ADVERTISE HERE“, right out there for the world to see. I’ve even seen some use FLASH!
Do you know how it looks to potential advertisers? BAD. Real bad. Amateurish in the least, but D-E-S-P-E-R-A-T-E at it’s worst.
This couldn’t be more correct – People have a “following” mentality when it comes to the internet. What I mean by this is that if people see a large number of RSS Subscribers, they are more likely to subscribe. If people see 6 ad spots from different sponsors, they are more likely to purchase one.
How is your blog dealing with the economic crisis? Are your profits slowing, or coming to a complete stand still?