Numerous Websites have shown that new visitors to your blog or website will scan your web pages for keywords that relate to what they are visiting your site for. For example, I can almost guarantee that you will look at the following site like this (Thanks, Smashing Magazine):
Why You Should Bold Your Important Text:
- Text that sticks out of the article will draw the reader’s eye.
- Easier time for the reader to scan your article for important keywords and/or phrases.
- Not everyone has time to read your article. They can grasp a basic sense of what your trying to say through bolded text.
- Bolded points and information will make the article more pleasing to the eye.
- Your brain can create a bridge between bolded phrases making the actual reading part take much less time.
- Finally, with the extra time that a visitor saves by scanning one of your articles, they could either:
- Subscribe
- Comment
- Read/Scan Another One Of Your Articles
- Buy an Advertisement
Do you bold important phrases, keywords or notes?
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22 Comments
Yeah, it took me some time to figure out but now I use bloding a lot. A lot of readers are not interested enough to read deep, proper formatting helps to catch their attention.
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Maki over at Dosh Dosh is the best at this. I think so anyways.
Franklin Bishop’s last blog post..Bikini Concept for Bloggers
making the text bold not only makes it easier for readers to scan through the article , but according to many it helps in SEO as well. More than the bold text having sub headings or information given in point form tend to keep your visitors, or at least me
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Some themes translate strong tags like bold tags. Some SEO think that strong tags may have a little more SEO benefits and since they make the text look like it is in bold in most themes, it could still have the visual impact Brad is talking about.
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Hi Brad delete this comment this happened while trying to fix a typo in the one above an this happened . Have a nice week!
Bolding text also emphasizes the point that you are trying to make to your reader and gives themthe idea that they should pay more attention to that point.
It is really an interesting and useful post. In my opinion bold text should be judiciously used as over-use may also result into bad looks and leave the reader confused.
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I think you overlook the fact that people don’t just bold it just to bold it but to point out the emphasized point. If you’re bolding way too much then it also gets annoying.
But also, most people bold their keywords they’re trying to rank for in search engines, mainly.
Jay
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Nice one. Bold text makes article look small and interesting and important. SEO advantages as well
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I only bold my headlines and sub-headlines. Perhaps I should try applying this to my blog as well. Looks pretty neat and I capture my attention by looking at the bold text first. Great share.
Wei Liang
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In answer to your question, I haven’t used much bold text in my articles. But now I’m thinking I should. I had always heard it was a good thing, but wasn’t sure why.
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Haha, guess what I did before I read the article….. scanned it for the bold text
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I’m with Jay. It’s great for some keywords and to emphasize a point here ans there, but too much is not so good either.
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Oh wow, I always check your updates on the RSS Reader, didn’t see how awesome this new theming is.
Great work Brad!
I never bold text.
But theres some great tips here.
Im gonna try to bold the importent text from now.
Thanks for the tips, you got yourself one new rss subscriber
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I have been doing this recently, but I often forget. Good tips on why I should remember to bold things.
I have heard Google likes the bolding too.
Peter Answers’s last blog post..More Pranks & Gags
I’ve realized I haven’t done a great job bolding text in my posts. I will change my ways now. Thanks for the great tips.
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I’ve always admired the lenght of your posts, short concise and commment inviting. We don’t use much bolding but we agree with all your readers, cibernauts are scanning information very quickly nowadays. Bold will help them. Absolutely.
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Bold keywords on your post have great SEO benefit
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Very useful post..
It will sure help to bring up the conversion as well.
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Nice article.
i have been bolding important parts of my texts for quite a long time now. It is cool as it focuses the attention of the reader to what really is important.
Keep up the good work !
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