Numerous Websites have shown that new visitors to your blog or website will scan your web pages for keywords that relate to what they are visiting your site for. For example, I can almost guarantee that you will look at the following site like this (Thanks, Smashing Magazine):
Why You Should Bold Your Important Text:
- Text that sticks out of the article will draw the reader’s eye.
- Easier time for the reader to scan your article for important keywords and/or phrases.
- Not everyone has time to read your article. They can grasp a basic sense of what your trying to say through bolded text.
- Bolded points and information will make the article more pleasing to the eye.
- Your brain can create a bridge between bolded phrases making the actual reading part take much less time.
- Finally, with the extra time that a visitor saves by scanning one of your articles, they could either:
- Read/Scan Another One Of Your Articles
- Buy an Advertisement