Using a blog newsletter can be a great way to send out your most important post to your readers. Not only are they useful for people that don’t want to subscribe to regular updates, they also add to your Feedburner subscriber statistics . However, formatting them usually varies on different websites based on different people’s views and design perceptions. I’m here to tell you that using an image in your blog newsletter is a “Bad Idea and can result in a really bad time for email users”.
Problem #1 – Outlook Express
I use Outlook Express for all of my email on the internet, and when I get newsletter update with an image attached.. I get a notice saying:
That filter blocks all of the pictures until you click it, which will then download all of the pictures and make it normal. This is especially noticeable in Ebay’s newsletters.. They are all images! So when I get an Ebay flyer, all I get is the alt tags on the images until I click it..
Most people won’t bother clicking that notice, because if there is text there that tells them about the best posts on your blog/website.. why bother for a logo?
Problem #2 – Gmail
When I don’t have access to OE for my email, I’ll sign into Gmail. The same thing happens to Shoemoney’s newsletter when I try to look at it:
Again, having to click a link in order for a logo to appear usually isn’t worth the effort.
The Simple Solution
Don’t use images and stick with text. Text is compatible with every email browser and doesn’t require a link to show it. You can even bold it.. or use colours!
Do you use a blog newsletter? If so, do you use a large amount of images?