After determining a sensible rate that people will want to pay for to advertise on your blog (see previous post), where should you place them so that they sell? This is the hardest part of the entire process and we will attempt at making sense of it all, by showing you three different spots that are equally effective at giving your advertiser the attention that they will want, but not compromising the quality of your blog.
Position One – Sidebar Advertising – Easy and Classic, You Can’t Go Wrong.
This may be the most common form of where you will see blog ads as its simple and effective. It is out of the way of the main content and title, but is usually beside the R.S.S Feeds and most important sidebar features. So once the visitor is done reading the content (or before they get around to it as their eyes were drawn to that flashy square/banner) they will see the ads, perhaps click one. If they do not click one, they will see the R.S.S Subscription options, ultimately gaining you a subscriber.
Position Two – Above & Below – Possible Annoyance, but Fast Rewards.
Typically, this method is only used for banner advertising and I have yet to see a blog that uses squares. This method consists of having the banners around your content at the beginning and end of the posts. Although this method is great for selling banner space, you have to wonder if ultimately it will lower the effectiveness of your posts & blog design. What is meant by that is regular readers will have to scroll over that banner ad for how ever many months you’ve let the advertiser buy it for.
Finally, Position Three – Content & Title – The Cash Train.
The most valued spot you could place the advertisements would be right in the middle of your content (such as John Chow Content Advertising) which would receive the maximum exposure.. because its right where everyone looks when you read a blog. This could be sold for some major cash if your blog had decent statistics. The other spot you could use in conjunction would be a banner around the title area. This is obviously above the fold and would also be a “Premium Spot” to put in an advertisers product or service.
Design Restrictions – Not All Are Your Best Choice
Now keep in mind when first implementing your advertisements into your blogs is that some of these methods will not work with your design. For example, I wouldn’t use a banner on my website because there is no place to put it, without moving everything around. However, Content advertising could be a future possibility
If some bloggers get greedy, you can really tell that when you visit one. Typically the blog will cram their “above the fold” space with ads, then try to get you to click their adsense located at the end of their articles and on their lower sidebars. There is definitely a line that you can cross, so be cautious when choosing what to do.
Coming tommorow, Part Three – Finding the advertisers to buy the spots that you have positioned perfect and have put in a fair price for a month. Join us, via R.S.S Subscription, Email Inbox Deliveries, or on the website!