I’ve recently have been talking to Rob Campbell, a great online marketer and SEO expert about websites, startups and other things… one of them being a website’s bounce rate. Rob Campbell has created multiple websites (one called Lenzr.com which is a photography contest website where advertisers sponsor prizes) and marketed numerous clients across the internet. More notably, he marketed a website called, MyCellMyTerms.com which is a company aiming to get you the best cell phone package possible.
The reason I mention this one in particular is because they are going to be on the October 21st episode of Dragon’s Den (The Canadian show that Shark Tank eventually copied) which is going to be really cool to see. I really like that program – seeing great startup ideas and terrible ones all in the same show… Genius!
Anyhow, He told me that he had heard, “anything over 80% in terms of a bounce rate will begin to affect your search engine rankings.” With this in mind, I created this post to help any blogger with this problem reduce their bounce rate for optimal placement in the search engines.
What is a “Bounce Rate”?
Bounce rate is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who “bounce” away to a different site, rather than continue on to other pages within the same site. – Wikipedia
In terms of blogs, this means people that find your website via search engines, twitter, backlinks, etc and visit only one page before moving on to another website.
What is the Ideal Bounce Rate?
Ideally, a 0% bounce rate is perfect… Although, as we all know, nothing is perfect. Under 50% is a good goal to shoot for although any blogger will notice: It’s not that easy to get that second click.
The entire concept comes from the search engines idea of a “usable” website. The smaller the bounce rate, the easier the site is to use, which is what they want to reflect in their results. Why not serve a simple website to a user looking for a topic of interest than a website that is full of links and ads?
The Problem for Blogs in particular:
The very nature of what they write is social, asking to be added to a user’s favorites on various social networking websites and linking to other websites that are of similar interest.
7 Ways to Reduce a Blog Bounce Rate:
- Install YARPP on your blog to create a list of related posts at the end (or beginning) of your post in the similar category.
- Speed up your WordPress blog and install WP Super Cache to make your blog load as quickly as possible.. giving the visitor less of a chance to click the back button.
- Use interesting images at the start of your articles to spark a user’s interest in your content.
- Make sure your blog is simple, easy to read and isn’t cluttered with unnecessary widgets and code.
- Calming and Neutral colours can be your best friend.. A LOUD blog can either make visitors love your site or hate it depending on their personal tastes.
- Create a “Most Popular” articles section on your sidebar and be sure to make interesting titles to attract that second click.
- Making links open in a new window.. Keeps the visitor on your site and still allows you to link out to other websites without adding to your current bounce rate.
Do you use a method not mentioned above to reduce bounce rate? What is your current bounce rate?