There are a lot of things that you can do to get attention to your blog such as creating quality content, working with freelance writers, guest blogging, and using SEO to increase your online profile but there’s another aspect that many people need to consider and that’s usability/functionality. It depends on what your blog is for but if you’re looking to improve readership and traffic you need to optimize the way in which people are interfacing with your content.
Now you can define usability in many ways. Some would say that making it as user-friendly as possible is best. Others say that it’s all about the flow of a blog. Regardless of the approach, it’s important to think of your blog in the way an architect would when planning the construction of a building. You have to think of every detail and how users organically move through your site. Having a feedback option is nice but it’s limited. It’s not like doing a reverse phone lookup allowing you to actually ask questions as to what’s working and what’s not.
You want to really know what people think about your site and how effective it is but you should also realize that you shouldn’t leave it solely up to the user. People don’t always know how things should work, but simply that they don’t like your blog’s set-up. This can be incredibly unhelpful. Here are some helpful ideas to improve the overall usability of your blog.
Keeping It Simple:
Sometimes running lean is the best way to go. You may have features on your blog that you like but may be superfluous information. You have to consider that the average person on the Internet is already on near overload from the information that’s thrown at them. When people are fed tons and tons of data, one of the best things you can do is not to add to the white noise. You need to think of it in terms of your readers. What do they want and what can you live without.
You need to take a good hard look at your site and just forget the content. Look at the white space that’s not being used. You need to be optimizing every space you can. NOTE: This doesn’t mean that you need to cram every square inch of space with junk. See the tip above. You need to keep it essential but you can also apply well thought out graphics and how your content is spaced out. Consider everything and changes could be as simple as increasing the margins, fonts, and other basic elements. Of course all of this should be done in moderation and will go a long way towards improving the look of your blog.
When an architect looks at the blueprints for a building, they consider how the light is caught through the windows. How people will move through the rooms. Where things will look and function best. This is no different when you’re drafting a blog. You want to consider the flow and feeling of a blog. You want it to seem so natural that they don’t even notice that they’ve gone through a lot of your content where each page leads to the next in a fluid way. Follow these tips and others to get Improve your blogs’ usability.