Building and Changing Your Online Reputation
Bloggers and Internet professionals are among the most scrutinized individuals and businesses in the content-generation industry. Simply put, people can now Google any person’s name and pull up all of the public information available about them.
It is vital that anyone publishing content online learn to manage their online reputation in order to appear professional and . You should be taking a regular inventory of your website and the image you are putting forth on the internet.
Building a Positive Reputation
Whether your website already has negative reviews in place or you simply wish to build your online presence and put your best foot forward, there are several steps you can take:
- By creating fresh content for your website, you give search engines added material to add to its index. The more often this material is updated, the more search engines begin to promote your website
- You also want to be sure that your social media profiles are updated often with the most accurate information available about your content. Additional reading on this subject can be found at, “The Importance of Social Media Marketing“
- Finally, taking active steps in order ot reduce any current negativity directed towards your site can have many benefits. Lifehacker has put together an excellent article about how to take proactive steps to improve your online repuation.
The Benefits of a Positive Reputation
If your website is highly visible in your region and contains positive content, it is more likely to pay off in the form of new business.
If new visitors that google your website, business or blog see positive reviews and people recommending the content to others, you quickly become an authority in your niche and more traffic will result of this.
Potential Consequences of a Negative Reputation
Warranted or not, the presence of just a few negative reviews can have a drastic impact on overall business. These negative comments stick out like a sore thumb among others, especially if there is not much updated, positive content to distract from negativity. While you can’t always have these reviews removed, you can put them out of the customer’s eye if you take the time to publish positive content.
Take for example the medical industry: Doctor reviews are critical for new referrals and clients. One bad review or lawsuit will cripple their reach to new clients. Sometimes they lack the technical know-how or time, and may purchase a doctor reputation management guides from companies who specialize in this field, or simply hire them altogether
Conclusion – Reputation (and Content!!) is King
Your online reputation is something that may easily be forgotten, but it can completely decimate your business. You should consider taking steps to manage it, or hiring someone with the expertise to give you the desired results.