This is a guest post by Yan from thoushallblog.com – A Blog that helps Beginners to blog better. I’m inviting you to join our friendly community to share and learn the best of blogging tips.
Getting targeted traffic has always been a topic of discussion in the blogosphere. However, many of the discussion revolves around the on-site optimization. Little has been said about the off-site method of gaining exposure and driving new traffic through Guest Blogging.
Guest blogging is a under-used method adopted by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers’ blogs.
With guest blogging, not only will the host’s blog receive new fresh content from a different perspective, the guest blogger will gain a link and the all important exposure to their target audience.
Today I’m honored to present to you the 5 reasons why I think guest blogging is good for you and why you should start today.
1. Extra Exposure
When you write a guest post, the host will allow you to insert a blurb usually at the beginning of the article where you can introduce yourself and what your blog is all about. Guest blogging is a great way to introduce yourself and your blog to a new set of audience. Obviously, the amount of exposure you get will largely depend on how popular the host’s blog is. Needless to say, the more popular the blog is, the higher the barrier of entry is.
2. Increase Traffic
With the extra exposure, you will inevitably stand to gain increased traffic to your site. It’s an excellent way of attracting new audience to your site and convert them to be your loyal readers. It all boils down to the quality of your guest article and the kind of niche audience you are targeting. In this case, choosing the right host is equally important in choosing the right article.
3. Gain New Subscribers
If the readers like your article, they will probably be more inclined to visit your site and eventually subscribe to your RSS. Simply said, guest blogging is probably your one-time chance to showcase your knowledge and your writing style to pitch the already existing audience to become your subscribers.
4. Permanent Backlink
Arguably, the primary reason why bloggers are interested in guest blogging is to gain natural one-way link pointing back to the author’s site which is valuable from SEO standpoint. Hence, not only guest blogging is an excellent way of getting your name (and your blog’s name) out there, it is a sure-fire way of getting permanent backlink for better search engine ranking as a result. If outbound links are allowed, maximize the opportunity to link to your best articles which are relevant to the post.
5. Improve Credibility
Credibility leads to trust and as we all know it too well, it’s one of the hardest thing to earn when it comes to blogging. No one cares about your opinions till you have that certain credibility. Now imagine that you have ever made several appearances on John Chow or other recognized blogs, you will certainly gain authority and credibility among other bloggers. In this way, guest blogging is opening the door for you to build your online profile.
Guest blogging is a win-win situation for both guest blogger and host blogger. It helps to grow traffic for both blogs and strengthens blogger relationships. Don’t be afraid of asking other bloggers (including me) for the opportunity to write a guest post. All you need is to do everything in your power to sell yourself well.
I’d like to thank Brad for the opportunity to post on BradBlogging. If you enjoyed this post, please do visit Blog for Beginners – A Blog that helps Beginners to blog better.
*Editor’s Note* – Thanks to Yan for this great article about Guest Blogging. We currently are accepting new guest bloggers for articles that they think would benefit the readers here at Bradblogging.com. Drop me an email if your interested.