If you’re trying to promote your blog or business website online, it can be a daunting task to begin. In this article, I talk about 5 different (free) methods of website promotion that anyone can pick up and start utilizing today. You could always use Google Adwords to promote your website, but not everyone has the available capital to spend on this promotion method (especially the new webmasters).
Here are some of my favourite methods of free promotion that not many people use to their advantage:
1) Using SEO Effectively:
Use SEO or Search Engine Optimization to increase the flow of traffic to your website. SEO methods, if done properly will push your website on top of the search engine results. This is the most effective way to promote a website or business through the internet.
It can be time consuming to achieve this which is why most people hire SEO experts to promote their websites. You could also discover how to do it yourself if you had enough time to learn the techniques and tricks to getting on the first page of Google and Yahoo without paying horrendous amounts to the search engine companies.
All-In-One-SEO is currently the only plugin I use for SEO – its a great tool.
2) Consistent Blogging
Aside from having your own company website, you can boost your presence on the net by creating a blog. A blog like WordPress, Blogger, etc, allow you to use plug-ins and its features to optimize your content, photos and posts on the search engines. By inputting keyword rich content on your blog, you enable the search engines to get a very good idea about what your article is about.
A blog also lets you actively participate in the blogging community, build internet relationships and links that lead back to your main website. A good tip to widening your presence in blog communities is to leave comments on other people’s blogs that are relevant to yours. This increases the chances of improving flow of traffic back to your own blog.
3) Linking Out More Often
Webmasters help each other by putting links of other sites and blogs on their own website. It’s a great way to get free promotion and helping each other on the internet. It is important that you link your site to a relevant website to be able to attract the right kind of people into your site. This method is usually reciprocal in nature where both parties benefit in posting each other’s links. If your site is linked by a highly reputable site then you’ve got a much better chance to succeed with any SEO efforts.
4) The Ezine Method
Another highly effective SEO method is writing articles and submitting them to article websites such as Ezine Articles and Article Base. You can have your articles published for free on these websites, which serve as article directories on the net. It’s important to use keywords for these articles to make it easier for potential clients to find you. Your published articles will usually have a link or anchor text at the bottom or somewhere in the article that leads the readers back to your website.
This is a method that I’ve seen popping up more and more lately, probably because a good Ezine article can attract steady traffic from 3rd party sources. It would be worth your while to check out this method.
5) Social Networking
Another helpful way to improve your internet presence is to join social networking sites. You can create a profile for free on these social networking sites. Choose networking sites that are more business related rather than sites that are more for personal chat purposes. Join more than one of these sites to improve internet presence and gain more business contacts.
Linkedin is a very professional network that gives you direct access to other bloggers’ contact information and websites.